To successfully publish content on Instagram through our platform, follow these Instagram media guidelines for post formatting, file types, dimensions, and caption limits.
Instagram Image Post Guidelines
Max Images per Post: Up to 10 images
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Recommended Image Resolution:
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350 pixels
Instagram automatically crops or compresses images that exceed these dimensions
Instagram Video & Reel Post Guidelines
Video Duration: Minimum 3 seconds, Maximum 15 minutes
Aspect Ratio: 9:16 (Vertical)
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Max Resolution:
Vertical: 1920 pixels
Horizontal: 1080 pixels
Max File Size: 1 GB
Recommended Bitrate: 5 MB/second
File Format: MP4 only
Note: All video content posts as a Reel by default via API
Instagram Caption Requirements
Character Limit: Up to 2,200 characters
Hashtag Limit: 30 hashtags per post
Links: URLs included in captions will not be clickable — consider using a “link in bio” strategy
Instagram Story Post Requirements
Image Stories:
Resolution: 1080 x 1080 or 1080 x 1350 pixels
Recommended Aspect Ratio: 9:16
Tagging: Tagging accounts is not supported via third-party platforms
Account Type: You must be using a Business Instagram Account
Video Stories:
Resolution: Up to 1920 x 1080 pixels
Aspect Ratio: 9:16 is recommended to avoid cropping or black borders
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