Pinterest Media Guidelines: Media Specs, Captions, and Requirements

If you're managing Pinterest content through a scheduling or social media platform follow these guidelines to ensure your posts are published successfully and align with Pinterest’s platform limitations.

Image Requirements

• Post Format: Single image only (multi-image carousels not supported)

• Recommended Resolution: 1080 x 1920 pixels (vertical)

• File Type: Standard image formats (JPG, PNG)

Video Specifications

• Maximum Length: 60 seconds

• Resolution: 1080 x 1920 pixels

• Format: MP4

• Account Requirement: Must be connected to a Business Pinterest Account

Text & Caption Rules

• Caption Length Limit: 500 characters

• Title Length Limit: 100 characters

• Hashtag Limit: 20 hashtags max

• Links: Captions cannot contain clickable URLs

• Note: If you're sharing an article and using it as the “media” of your post, the cover image cannot be replaced